Published by Conor Lynch • 7 months ago
CHICAGO, September 29, 2021—The American Dental Association (ADA) has named Harborside of Huntington, New York, its exclusive agent for advertising and sponsorship sales. Harborside will be responsible for advertising and sponsorship sales for ADA Publishing, SmileCon™ and the ADA’s comprehensive product portfolio that includes database licensing, coding resources, custom surveys, continuing education, customized patient education and much more. The agreement is effective immediately for future sales starting January 1, 2022.
“We selected Harborside after a rigorous review process. They use sophisticated techniques to communicate sponsors’ messages in ways that provide engagement leading to sales – what advertisers and sponsors really want,” said Jim Goodman, CMP, CAE, senior vice president of the ADA’s Business Group. “In addition, Harborside’s deep understanding of the health care space, proven success with scholarly, scientific publications, as well as business and news publications made them the ideal partner to support the ADA’s efforts to use its multiple channels to match sponsorship messaging with audience in data-driven and effective campaigns.”
“Harborside is delighted to partner with the ADA on their magnificent product portfolio, which includes the premier sources of information for the dental profession,” said Anthony Cutrone, president of Harborside. “We thank our colleagues at the ADA for their selection and look forward to working with the many companies who help support the ADA’s important work as strong advocates for public health while growing their own businesses.”
The sales agreement includes advertising and sponsorships for these ADA resources:
BUSINESS and CAREER
“We are thrilled to announce this strategic partnership to support our advertisers’ objectives, using the ADA’s market-leading positions with the best-read publications in the industry and world-class events, and expand their connection with our members.” Goodman said.
Explore and learn more about Harborside and the company’s versatile capabilities or contact John DuPont, vice president of strategy and growth, at firstname.lastname@example.org.
About the American Dental Association
The not-for-profit ADA is the nation's largest dental association, representing more than 162,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA’s consumer website MouthHealthy.org.